Campaigns

KIDS ARE PRICELESS CAMPAIGN

We believe that investing in our children's early childhood development is investing in our future.

"Kids are Priceless" is a strategic fundraising partnership between RedCap Foundation, Mr Price Home and UNICEF (United Nations Children's Emergency Fund). Funds raised assist both UNICEF's Early Childhood Development Programme and RedCap Foundation projects. This partnership is now in its third year, having been launched in 2008.

This partnership will involve a range of products to be sold in the Mr Price Home stores under the 'Kids are Priceless' campaign. The 2011 Christmas range will be available from the end of October.